3/16/2023 0 Comments Spotify for artists sign upFor example, synthwave fans are 90% male and between the ages of 25-34. When it comes to targeting age and gender, hit up Facebook’s Audience Insights Tool to find out who your target listeners are. Genre targeting will generally open up a wider pool of potential listeners than targeting one artist's fans, so if you want to target fans, add in a few artists with larger listenerships with a similar style to your music. grime), so think about who or what is at the centre of your audience bullseye. Targeting fewer, more engaged listeners, will get your music heard by the right people, ultimately converting them into long-term, loyal fans. We’ve said it before and we’ll say it again, going tight with your audience targeting will help your advertising be far more successful than a wide “spray & pray” strategy. “LoFi fans”) and design the artwork with the target audience in mind (does it scream LoFi?). Make sure your ad immediately calls out your target audience in the first three seconds of the ad (you can’t mention other artist names, but you can call out the genre, eg. One cool service offered by Spotify Ad Studio is that they’ll record your ad for you if you send them the script. You can sign up to Spotify Ad Studio using your personal Spotify account, but we recommend that you create a separate account with a business email, so everyone from your artist project team can access the ad studio, set up campaigns, and track their performance. The super simple tool lets you create an audio ad in less than 10 minutes, and campaign budget minimum is just $250 USD (paid in your local currency). What is Spotify Ad Studio?Īd Studio is Spotify's self-serve advertising platform that makes it easy for artists to create and manage audio ads on the music streaming platform directly. Here, we serve up our tips for making the most out of your Spotify ads, including audience targeting, recording and optimising your ads. Ready to level up your music marketing? We often talk about getting your tracks out into the world via social media, playing live or PR and media, but Spotify Ad Studio is still a relatively untapped channel for independent artists.
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